We detect: Your customer loves road bikes but hesitates because of the price. With a targeted 10% discount, they won’t just make the purchase – you’ll actually make more profit than at full price due to increased sales volume.
💰 Price barrier decodedWhat is Cupulis for Retail?
Customer Purchase Analysis - Sales Analysis
Retail data is growing at an unprecedented rate. But with this flood of information, it becomes increasingly difficult to gain clear insights. Even today’s AI-powered tools often struggle to uncover detailed buying patterns or to explain why customers make – or don’t make – a purchase.
We decode your customers' hidden desires
Our analysis shows: The customer is almost convinced, but just needs a final nudge. A free 2-year warranty turns hesitation into an immediate purchase – without a discount!
🔓 Purchase resistance overcomeWe see: The customer might be interested in a road bike – but it's the perfect accessory (like a custom-fit saddle) that turns it into a must-have. As a bundle, it instantly convinces and boosts your revenue per purchase!
🎁 Perfect match foundUnderstand what customers really want – with data-driven sales analysis
With a completely new analysis model, we go beyond general patterns and dive deep into your customers’ behavior. Our solution not only identifies why purchases happen (or not), but also provides solid forecasts of future buying behavior – Cupulis transforms your sales data into measurable added value.
Your challenges – our solutions
Marketing costs too high, but too few sales?
We show you which products are best to promote – more revenue at lower costs.
🚀 Efficiency boostCustomers only buy once and never return?
Personally tailored offers turn occasional buyers into loyal repeat customers.
🤝 Customer retentionSales space not used optimally?
We optimize your product mix to perfectly balance attention-grabbers and profit-drivers.
💹 Revenue growthCustomer feedback goes unused?
We incorporate customer reviews into our analysis as a data source to maximize satisfaction.
📣 Customer SatisfactionNew products flop despite marketing?
We find the perfect market launch timing for maximum attention and high initial sales.
📈 Market successWarehouse full but still supply bottlenecks?
Our purchasing planning ensures optimal stock – no overstocking, no shortages.
💰 Cost optimizationCompetitors always one step ahead?
We analyze market trends and help you launch innovative products at the right time.
🏆 Competitive advantagePlanning in the dark?
Our forecasts tell you exactly when which products will be in demand – for confident decisions.
🗓 Planning reliabilityHow does it work in practice?
- Psychological purchase profiles & Intelligent cross-selling identification
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For each product or product category, we create detailed buying pattern analyses. These show:
- The likelihood of repeat purchases (e.g., for a high-end road bike)
- The potential for acquiring new customers
- Which after-sales products road bike buyers often purchase in addition
- Which customers haven't bought these add-ons yet (upsell potential)
- The most successful marketing actions and best sales times for specific product groups
- Concrete action recommendations in collaboration with your experts
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The results provide you with:
- Target group-specific marketing strategies
- Optimized campaign planning
- Data-driven assortment decisions
